I was critical back in June when the team was coy about letting fans know when Strasburg would make his first start. So I suppose I should count it as a success they are actively marketing his return from the dead shoulder era with discounted tickets.
It may be a little on the huckerstish side but that's the essence of marketing. They have some sizzle and they need to sell it. Reflects a new attention to detail and organizational competence that is encouraging.
From John Sickels review of the KC Royals Top 20 prospects: